Expectations are high that will introduce smart phones and wrist watches with flexible displays in 2012.

To reach that goal Samsung Mobile Displays has set up a joint venture with Ube Kosan.
Ube Kosan is a Japanese company which can deliver the plastic substrate material to SMD. The JV focusing on polymide production is taken to mean that the development process of the new technology is complete and Samsung is now focused on production technologies.

Although Samsung officially said that it wants to start mass production in 2013-2014, industry observers expect to see the first flexible or bendable products from Samsung in 2012.

According to Display Search, the flexible display market is expected to reach 2.4 billion dollars in 2015.