LG sees a bright future for flexible displays, and in fact the company predicts that flexible smartphones will take-up 40% of the smartphone market in 2018.

LG Electronic`s mobile product planning chief, Dr Ramchan Woo, says that "we are bored of flat" and that a flexible device is much more than just a flexible display - there are other key technologies such as a flexible battery and thin cover glass. LG says that truly bendable and flexible devices will come in the future - but it will take around a decade before such devices will hit the market.

Woo went on to say that in the mean time LG will have "semi flexible" devices - for example LG`s G Flex phone. A few weeks ago LG started launching it outside of Korea, and it will arrive in Europe in early 2014. (Source OLED-Info Newsletter)