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LG launches a £3 million OLED TV marketing campaign in the UK
Yesterday LG Electronics launched a £3 million ($4.7 million USD) UK marketing campaign for its OLED TVs. The campaign includes TV, outdoor and digital ads and also in-store activities, and it will run till Christmas. 
The campaign will include outdoor advertising at London’s Waterloo station from December 1-9, and will also include a competition to win a 55EC9300 (55" curved FHD) OLED TV.
Last month LG launched a massive UHD OLED TV marketing campaign in China, with an aim to increase its UHD TV market share in the Chinese market.
Source: ERTOnline
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