Philips Brings Next Generation TV-on-mobile to U.S. Market; Six Times Smaller Chip Enables Sleeker, More Advanced Handset Designs

Royal Philips Electronics has announced its next generation TV-on-mobile solution for the North American markets. At six times smaller than its previous version, the new Digital Video Broadcast - Handheld (DVB-H) front-end solution, the BGT216, demonstrates Philips commitment to the U.S. market for TV-on-mobile, which is predicted to have 15 million consumer users by 2009, up from only 1.2 million in 2005, according to eMarketer.

DVB-H technologies enable consumers to receive live TV-like experiences directly onto mobile handsets and other DVB-H-based devices. In addition, operators benefit from increased revenue opportunities while preserving cellular network bandwidth for voice and other data services.

Scott Smyser, principle analyst for consumer electronics at iSuppli, commented, DVB-H is set to be a key product space for the industry to be concerned with in the coming months. Philips presence and innovation is important and should be noted.

Philips new DVB-H front-end solution, BGT216, measures 7x7 mm, far smaller than the previous 15x26 mm version. The smaller size improves the integration potential of the chip into mobile devices, which will enable handset and other mobile hardware manufacturers to create simpler, sleeker designs which satisfy the current consumer trends towards small, ultra-portable devices. Philips has also responded to the industry issue of power consumption and mobile TV by designing the BGT216 to require low power, maximizing battery life and service value for consumers.

The recent momentum for the commercialization of DVB-H, Modeos chosen mobile television technology, has been nothing short of overwhelming, commented Michael Schueppert, president of Modeo. Working with leading companies like Philips to make these technology advancements a commercial reality is an exciting opportunity for all involved, including handset manufacturers, wireless operators and content providers. (Reported on Business Wire, April 4,2006)