Sony dominates retail shelf space for LCD and rear-projection TVs

Sony held the top position in share of retail shelf space for both LCD TVs and rear-projection TVs (as of October 15), according to a report by market research firm Current Analysis.

According to the study, Sony, which had launched its BRAVIA LCD line several weeks earlier, had 18.41 percent share of retail shelf space for the category, while Sharp, the previous long-time category leader, came in at 16.63 percent, followed by Magnavox at 11.25 percent, Samsung at 10.05 percent and Toshiba at 6.14 percent.

Sony also dominated shelf space in the rear-projection TV category with 22.07 percent share, followed by Samsung at 21.81 percent, Mitsubishi at 12.22 percent, Hitachi at 10.96 percent and Toshiba at 10.46 percent.

Panasonic continued its dominance in the plasma category, garnering 17.30 percent share of retail shelf space, followed by Samsung at 12.96 percent, Hitachi at 12.42 percent, Sony at 8.03 percent and Toshiba at 7.64 percent. Reported in Twice magazine.

Go to www.twice.com.