What the Future Holds for OLED TVs

In November 2007 Sony has started to sell their 11" OLED TV (the XEL-1), according to a report in OLED-Info.com. Sony is only producing 2,000 of those units monthly. Unit price is around 1,800$ for a 11" TV. Power consumption of the TVs is rather high - higher than compatible LCDs

But still Sony is clearly committed to OLEDs - and it seems like they are betting the future of their TV business on OLEDs. Sony was late to the Flat-Panel TV "party" and are no longer considered innovators. Now they are trying to be in the forefront of the technology again, and OLEDs is their technology of choice.

When Sony announced their intention to sell OLED TVs by the end of 2007, several other companies disclosed their own next-gen display strategy - and almost all of them have plans for OLED TVs.

Samsung is also deep into OLEDs, and they are currently producing small AMOLED panel (~2"), expecting to sell more than 2 million panels in Q4 2007. Samsung has said they will make 21” OLED monitors by 2009, and will have 42” Full HD TVs by 2010.