SAMSUNG MASS PRODUCES 16M-COLOR DDI FOR MOBILE APPLICATION AMOLEDS

Samsung Electronics has announced that it is mass producing a 16M-color display driver IC (DDI) for AMOLED displays used in mobile phones and other handheld devices, according toa report in LEDs Magazine. With outstanding image quality, AMOLEDs are attracting attention from device designers as the next generation display technology of choice.

Samsung's new mobile DDI for AMOLED displays support qVGA resolutions (240x320) and is capable of producing a range of over sixteen million colors. It is well in step with the recent expansion of multimedia functions and services offered in mobile devices. Samsung's new 16M-color DDI self-adjusts the screen brightness, illuminating only those areas that need light. As a result, power consumption is minimized and battery life extended. The read-only memory (ROM) is built in separately, enabling red, blue and green (RBG) gamma compensation to reproduce more lifelike images.

The new 16M-color AMOLED DDI is currently in mass production and has been introduced in Samsung SDI's AMOLED panels. Samsung's broad line up of DDIs for LCDs, PDPs and AMOLED displays addresSses the diverse needs of its customer base.