LG Electronics decided to air their first Super Bowl ad in the 50th Super Bowl (which will be played on February 7, 2016). The ad will promote LG`s OLED TV and will be produced by Ridley Scott`s production company, RSA Films.

LG says that this ad will demonstrate LG`s OLED commitment and will communicate the fact that OLED TV represents a new ear in TV technology. Reportedly the ad will introduce a new addition to LG`s OLED TV line. LG currently ships 55", 65" and 77" OLED TVs in the US (both Full-HD and 4K sets).

The price for a single ad-break during the Superbowl is about $5 million. It`s great to see LG`s true commitment to OLED technology!

<Source: Oled-info>