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Subject LG launches UHD OLED marketing campaign in China
Name Administrator Date 2014.10.14 Click 1233

LG Electronics and LG Display are reportedly launching a massive UHD OLED TV marketing campaign in China. The Chinese National Day holidays started on October 1st and LG already offers their UHD OLED TVs on sale by subscription.
LG Display has been touring 10 major cities in China in the past months, demonstrating how OLEDs are superior in image quality to LCD TVs.
According to ETNews, LG’s market share in the Chinese UHD TV market is only 1.6%. The market is currently led by Samsung, Sony, Sharp and Chinese makers Skyworth, Hisense and Changhong. LG hopes that its OLED TVs will help increase its market share.
LG Display is also supplying OLED TV panels to Chinese makers Changhong and Skyworth.

(Source: oled-info.com)

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